Co-Founder · Agricultural Director
Joe Finneran
Farm-systems integration, soil-health strategy, client engagement and commercial operations, working with farming communities on practical outcomes.
The team
Two people read your soil
The two co-founders. A soil scientist and a farmer, not a call centre.
Co-Founder · Chief Scientific Officer
Dr Matthew Latif, PhD
DNA extraction and sequencing protocols, bioinformatics pipeline development, AI model training and report authorship.
Future Drought FundTesting funded by the Australian Government
MADE-led projectDelivered inside the Drought Resilience Innovation Challenges pilot
CoreLog appEvery sample logged and located in the field
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